As communicators, we call ourselves writers, authors, designers, graphic artists, multimedia developers, editors, formatters, information developers, and a number of other labels. Whatever it is we call ourselves, the most important part of our profession involves gathering and making information available to people who need it in a form they can use. This paper discusses some of the latest business buzz and strategy in a simple, straightforward way. It explains how some business trends affect technical communications in particular, and offers advice on how to survive in today's budding information economy as a technical communicator.
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