E-COMMERCE BY DESIGN

摘要

Designing for electronic commerce poses a new set of challenges for usability professionals. At one level, it is a macroergonomic problem that touches a variety of systems, organizations, processes, interfaces between companies and to customers,and cultural assumptions and social institutions. It is complex evenat the interface between customers and companies selling to them as the needs of customers, sales staff, corporate public relations and branding interests, and others need to be balanced against one another. The usability of a given electronic interfacefor customers is going to be influenced by the access device, a customer's needs (e.g., their shopping goals), past shopping experiences and habits, their experience with the Web, and the shopping context. Unfortunately, the research supporting design islimited. This paper will review the evolution of one e-commerce site, issues that have arisen in the course of that evolution, and approaches to resolving the issues.