The New Jersey Sustainable Business Office (NJOSB) was created within the New Jersey Commerce Commission in order to support and promote environmentally preferable businesses and to make policy changes that support sustainability throughout New Jersey. This paper will discuss the role that this new office has taken in order to advance the solar industries. The work of the office, to this end, has focused on: surveying the solar energy industry to discover barriers to market, advocating policy change to address "level playing field" issues, developing strong communication channels between government and industry and leveraging traditional commerce and government programs to provide structured business assistance to the solar industries.
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