Since program inception in 2003 Efficiency Maine has used program allies to help deliver the Business Program to the commercial and industrial market segment. A primary focus of program outreach was to “sign-up” contractors (electricians, HVAC, refrigeration) to participate in the program. No training was involved; just a willingness to help fill out application forms and install qualifying measures. This effort resulted in 500 program allies with less than 20% actively participating in the Business Program and less than 10% delivering over 85% of the annual electrical savings associated with installed energy efficiency projects. The majority of these projects involved upgrades to energy efficient lighting. In the fall of 2009 Efficiency Maine initiated the Qualified Partner Program (QP) requiring training attendance to become certified and proof of minimum insurance levels. In turn Efficiency Maine would provide much more support, a QP website with improved visibility and communication regarding project status and direct access to technical staff. The goal of this new effort was to engage a broader group of allies with more program expertise resulting in more energy efficiency projects and greater electrical savings.
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