Prediction of the growth trend of Weibo big v fans based on grey Markov model

摘要

As an important information output channel, blog is becoming more and more important in people's daily life. As one of the main channels for people to obtain information, Weibo has a large number of users and low publishing thresholds, which makes Weibo emerge a large number of key points. Opinion leader, that is, Weibo big V. Among them, the number of its fans greatly affects the opinion leader's right to speak on hot events. Therefore, this paper combines the gray prediction model and Markov model to establish a gray Markov model, which is used to study the growth trend of fans of opinion leaders in Weibo, and to provide a reference for information publishers in the communication process.