MBUX – Creating the Best Mercedes-Benz User Experience

摘要

User Interaction means shaping the relationship between humans and their environment.For Mercedes-Benz this means using cutting edge technology, design thinkingmethods and multimodal interaction schemes to create a User Experience that capturesthe heart of our customers. MBUX, our highly praised multimedia system, deliversexactly that. With multimodal control options, a new level of personalization andindividualization, best of class graphics and artificial intelligence it is set to usher in anew era in terms of infotainment and Mercedes me services. Its revolutionary voiceassistant “Hey Mercedes” allows using natural language and creates an unparalleledease of use in voice control. This article provides insights in the creation of MBUX,which focused on the customer right from the start.