Applying Mobile Technology for Developing Cultural and Creative Products in Tourism: A Case Study on The Forbidden City

摘要

There have been new requirements for the development of cultural and creative product in tourism. Various technologies are widely used for tackling this, especially the so-called new generation of information technology. Mobile technology is one of the most frequently used. However, there have been few studies concerning questions like why mobile technology is good at this and how to make the best use of it for a better development of cultural and creative tourism product. Within this paper, several typical cases of the Forbidden City are analysed aiming to explore the reasons or theories behind the scene and summarise potential implications and suggestions for future development.