Prospects for the advancement of the TikTok in the age of 5G communication

摘要

The rise of TikTok has recently lifted a new wave of UGC(User Generated Content) creation, showing a remarkable spread effect at home and abroad. As a 15-second music short video community Targeting younger audiences, TikTok's fragmented content is continually creating commercial value. With the advent of 5G network, the short video will come profound changes. Thus, it is essential to understand what technologies people will accept to help to improve the design, evaluation, and predict user responses to new technologies. This study empirically analyzes how the introduction of technical characteristics, as a diffusion strategy, affects consumers' intention to use. A survey was conducted with 295 people in China, and a revised TAM strategy was used to analyze the acceptability of technology. User adoption behaviours were analyzed rigorously, adding perceived enjoyment, social interactions, perceived risk as parameters of the basic TAM. This study indicates that perceived interactivity is the most important factor determining the user's attitude. Perceived risk has a negative influence on perceived interactivity. Perceived ease of use positively affects perceived usefulness. Perceived enjoyment has a direct impact on the perceived ease of use. On this basis, our result showcases the potential paths of development of social media companies like TikTok in the 5G era. Immersive content creation and realtime interaction will turn into a new development pattern in the TikTok future, such as social interaction in augmented reality. In the meantime, TikTok should also pay attention to protecting users' privacy to reduce users' concerns about the risk of new technology.