Towards a comprehensive methodology for competing on ecology: howto integrate competitive strategy and corporate financial objectiveswith life cycle, environmental impact and improvement analyses?

摘要

The answer to the question: how to avoid catastrophic effects ofyears of mounting pollution spurred by exploding human population andreckless industrial growth, the following key initiatives must beaccomplished: life cycle analyses must become comprehensive and rigorousfor evaluation of alternatives important to environmental decisionsfaced by corporations as well as regional and global organizations. Forthis purpose, activity modeling (a part of the synergy methodology) hasbeen developed and proven to be comprehensive and rigorous through avariety of system and process improvement applications in industry.Economics is fundamental to the success of all Eco-Enterprises. Justmeeting regulations through abatement of pollution or payment ofenvironmental fines is no longer sufficient. Environmental issues mustbe integrated into the very core of corporate competitive strategy andactions. The synergy methodology of focusing on the strategy systems,and processes through the comprehensive and rigorous activity modelingand product life cycle economic modeling provides a sound basis forcorporations to transform strategy, systems and processes into theevolving new paradigm: The Paradigm `E'