Wireless operator strategies in emerging markets: Strategic options and directions

摘要

Wireless technologies and services in emerging markets have been central to enabling the communications explosion over the last decade that has, in many ways, revolutionized the lives and the economies of the people living there. The nature of the markets and the competitive dynamics in these regions are undergoing some delicate but very important shifts. This white paper analyzes the leading opportunities and challenges facing service providers in the wireless sector of emerging markets. It provides a clear view of the strategic options and directions required of wireless service providers - both communications service providers (CSPs) and mobile network operators (MNOs) - in an increasingly demanding ecosystem and insights into how they can profitably unlock a larger share of the customer wallet.