Improving ATT's product realization process: compliance andcultural change

摘要

AT&T utilizes the concept of an integrated product-realizationprocess (PRP) to strengthen its competitive position in thetelecommunication industry. Many of AT&T's business units havedeveloped PRP guidelines as the recommended approach for going throughthe PRP in the most effective and efficient manner. The PRP guidelinesdo not attempt to create technical approaches to product realization.Rather, they attempt to improve the execution of the PRP. In this work,the direction AT&T is taking towards improving the execution of thePRP through both compliances with the PRP guidelines and changes in itsculture is discussed