Business Model Innovation in Turkish Defense Industry Software Company

摘要

Innovation is crucial for countries to accelerate the development. Especially for emerging countries, it is much more valuable in terms of catching and crossing the countries with higher levels of development. HAVELSAN is a large-scale software defense company that adopted the open innovation concept firstly among the other defense industry companies in Turkey. Training and Simulation Technologies division is one of the most innovative and creative groups that lead on the countless projects on the military domain. This division, adopted innovation entirely, has started to develop numerous of products with innovative ideas. Although innovation is one of the most important elements for digitalization, it alone is not enough to get positive results. Implementation of innovation with the right business model is vital to ensure success. HAVELSAN determined its business models in the past with the requirements of military sector, which was the targeted for the company to serve the products. Therefore, this causes current business models used in the company are lacking in providing the products realized with innovation to the market and enabling them to succeed. The products could be served in different sectors, so there was a need to review current business models that the company used and add new ones in order to enable to meet the requirements of the business model innovation in new technologies. Therefore, the roadmap was determined and the listed steps were completed; firstly, the current used models, which had deficiencies taking places in the market successfully, used in the company were reviewed. Then, the new business model innovation is decided; which lead company to reach the new markets successfully. Lastly, the new business models applied to the products and these successful models are disseminated throughout the company. In this article, this process will be explained.