Application Research of Web Log Mining in the E-commerce

摘要

Web log mining is an effective data mining and analysis processing technology based on Web logs. The development of e-commerce is an important symbol of modern business models. This paper introduces the concept of Web log mining, analyzes the process of Web log mining, and discusses the application of Web log mining technology in e-commerce. Applying Web log mining technology to the development of e-commerce can not only improve user experience and satisfy user preferences for personalized recommendation, but also help e-commerce companies understand customer intent, identify potential customers, improve and enhance website systems, and promote the development of the e-commerce industry.