IoT in the Context of Digital Transformation and Business Model Innovation: the case of a traditional Brazilian wholesaler

摘要

Digital Transformation is currently at the core of companies’ strategies for companies to leverage the business potentials of applying digital technologies, like mobile, social networks, IoT, big data and artificial intelligence and machine learning. This is especially true in retail, which is being pressed to adopt the same metrics and practices existent in ecommerce. IoT is a crucial technology for this, since it allows collecting real time information from the physical world. This paper presents a case study of Digital Transformation in a Brazilian wholesaler, which used IoT aiming to improve inventory control and ended up with an information platform that allowed wide improvements of operations, improvements in customer experience and innovation in the business model.