Research on the Evaluation Index System of Converged Media Construction

摘要

Media convergence is an important policy of media transformation in China, which is also an inevitable trend with profound technical connotation. In recent years, the construction of domestic media convergence has developed rapidly, but overall, the construction of media convergence is still in the state of trial and exploration. Therefore, in order to sum up the current research results and promote the future construction process of media convergence, the research on evaluation index system of converged media construction is particularly important. According to the establishment method of index system and the determination method of combined weights based on game theory, an evaluation index system for domestic converged media construction is proposed in this paper. The framework of the index system, the indexes and a new method for determining the weights of the proposed evaluation index system are introduced respectively, which will lay the foundation for the further research on evaluation of converged media construction.