Productization and Product Structure as the Backbone for Product Data and Fact-based Analysis of Company Products

摘要

Data are a strategic asset for companies but are not fully capitalized to serve the business. Company data assets that reside in the enterprise applications, the corporate business IT, have the potential to provide additional value aside serving the typical functional role of these applications. One possible application is the fact-based profitability analysis. Understanding company level or business line profitability is not enough for sustainable long-term business success, but product level analysis is needed. Currently product level analysis is often either seen not possible or entails laborious manual work. This study analyses the roles of productization and product structure as preconditions for fact-based analysis of company products. The study is realized as a combination of a literature review and analysis of eight companies. Those responsible for products and financial results may benefit of the understanding of the significance of productization and product structure for fact-based analysis and reporting on company products. The findings support data-driven approach and fact-based analysis.