The quest for sustainability is becoming more urgent every day, but the Brazilian mining industry is still reluctant towards innovation. While adopting new technologies can come at a high cost and may be seen as risky, bringing civil society to the decision-making arena depends only on good will. The investment on social planning saves investors from several future headaches. Once people participate, they share responsibilities and are able to contribute in unimaginable ways. Diversity is a twin of creativity. Transparency builds up reliance. This chain of information, which starts from the inside out, could transform public perception. Informed citizens, aware of the processes behind the and distribution of their goods and services, would be able to notice the potential gifts that mining has bestowed in practically everything they see and would be able to make coherent choices, as an active part of a greater mechanism. When industry and citizens work together, a greater good can be achieved, and hearts and minds are changed for a better more unified future.
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