Research on the Influencing Factors of Leading Technology Diffusion Based on Technology Acceptance Model

摘要

With the increasing use of traditional energy in the world, the problems of traditional energy exhaustion, environmental pollution and unsustainability are aggravated. Many countries in the world have turned their attention to the development of new energy and tried to find a clean, pollution-free and sustainable way. Therefore, the technology diffusion in the new energy industry has attracted more and more attention. This paper uses technology acceptance model to explore the influencing factors of technology diffusion in new energy industry: technology acceptance, technology readiness. We also use perceived usefulness and perceived ease of use to measure the relationship between technology acceptance and adoption behavior, which verified the positive correlation between technology acceptance and technology diffusion in new energy industry, as well as the regulatory role of Technology readiness. Meanwhile, in order to promote the effective diffusion of new energy industry leading technology, we give relevant countermeasures and suggestions from the perspective of enterprises and government based on the empirical results.