Integration of Communication Matrix for Evaluating Microfilm

摘要

With the development of the global economy, the cultural and creative industries have become more and more important. The development of the film and television industry has witnessed a steady growth in recent years. The past pure visual entertainment of film and television works has been transformed into the current spiritual consumption and its core attraction to the audience is its creative ideas. With the increasing popularity of video equipment and availability of video equipment for everybody, the ways for artists' works to stand out lie in the audience's correct cognition of their ideas, which is exactly the topic discussed in this study. This study is one of the film and television art series studies which construct the research framework of film and television animation. It focuses on viewers and tests cognitive differences of film and television professionals in Taiwan and Chinese Mainland and the general audience for the film. Results: (1) The cognition of microfilm by professionals from Taiwan and Chinese Mainland is obviously different. (2) There are some differences among different genders and occupations in the recognition of microfilm. (3) The research framework can be better applied to the audience's evaluation of video works.