Social media has become a crucial tool used by social businesses (SBs) to manage their public relationships. Hence, understanding what SB means to the public would provide businesses with additional insights that they could apply to social promotion and marketing. We retrieved more than 200,000 tweets containing the words "social business" and utilized text mining algorithms to extract the SB status. The mining results provide marketers with insights that they can apply when making decisions about SB marketing and promotion and provide policymakers with the information necessary to design an SB ecosystem. Our approach contributes a broad view on SB to the literature and differs from conventional methods, such as case studies, surveys, and statistical analyses.
展开▼
机译：社交媒体已成为社交企业（SB）用于管理其公共关系的重要工具。因此，了解SB对公众意味着什么，将为企业提供其他见解，并将其应用于社会推广和营销。我们检索了超过200,000条包含“ social business”一词的推文，并利用文本挖掘算法提取了SB状态。挖掘结果为营销人员提供了在制定SB市场营销和促销决策时可以应用的见解，并为决策者提供了设计SB生态系统所需的信息。我们的方法为SB提供了广泛的观点，与传统方法（例如案例研究，调查和统计分析）不同。
展开▼
