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Analyzing User Behavior in Search Process Models

机译:分析搜索过程模型中的用户行为

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Search processes constitute one type of Customer Journey Processes (CJP) as they reflect search (interaction) of customers with an information system or web platform. Understanding the search behavior of customers can yield invaluable insights for, e.g., providing a better search service offer. This work takes a first step towards the analysis of search behavior along paths in the search process models. The paths are identified based on an existing structural process model metric. A novel data-oriented metric based on the number of retrieved search results per search activity is proposed. This metric enables the identification of search patterns along the paths. The metric-based search behavior analysis is prototypically implemented and evaluated based on a real-world data set from the tourism domain.
机译:搜索过程构成一种类型的客户旅程进程(CJP),因为它们反映了使用信息系统或Web平台的客户的搜索(交互)。了解客户的搜索行为可以为例如,提供更好的搜索服务提供的宝贵洞察力。这项工作沿着搜索过程模型中的路径分析了搜索行为的第一步。基于现有的结构过程模型度量来识别路径。提出了一种基于每个搜索活动的检索到搜索结果的数量的新型数据的度量。该度量可以沿路径识别搜索模式。基于度量的搜索行为分析是基于来自旅游域的实际数据集的原型实现和评估。

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