Comparison of Continuance Intention in Using E-Wallet among Indonesian Gen X, Y, and Z

摘要

In the midst of the Covid-19 pandemic and intense market competition, e-wallet players need to stop only relying on sales promotions to retain their users and start switching to a more sustainable strategy to produce Continuance Intention of gen X, Y, and Z consumers as the largest number of users. The purposes of this study are to determine whether there is any difference in Continuance Intention among gen X, Y, and Z consumers in using e-wallet, to prove the influence of antecedent variables toward Continuance Intention, and whether there are differences in those antecedent variables among gen X, Y, and Z consumers in using e-wallet. Research data obtained by distributing questionnaire to 200 respondents then analyzed using ANOVA, Multiple Linear Regression, and MANOVA. The results indicate that there is a difference on Continuance Intention among gen X, Y and Z; Perceived Value, Perceived Enjoyment, Personal Innovation, Switching Cost, and Habit simultaneously influence Continuance Intention; and specifically there are differences on Personal Innovation and Habit among gen X, Y, and Z.