Individuals' Motivations to Adopt Smart Technologies for Tourism - Discrepancy Between Initial and Post Adoption

摘要

This study examines individuals' motivations to adopt smart technologies for tourism. We employed a case study using a qualitative approach. The results demonstrate that the factors influencing individuals' initial and post adoption differ significantly. For initial use, intrinsic motivation to know was the most important factor. Introjected regulation was the next most influential factor. Capacity-efforts belief was the most powerful amotivational factor hindering initial adoption. For the post adoption of a smart technology, the results indicates that individuals' extrinsic motivation (external regulation) was most influential, followed by intrinsic motivations (i.e., intrinsic motivation to know and intrinsic motivation toward accomplishments), which are also vital in predicting post adoption. The results suggest that users valued pleasure and satisfaction from exploring and learning to use a new technology and users were most concerned about practicality in the prolonged use. This research is a starting point for academia and industry to analyze individuals' diverse motivations regarding smart technology.