With the marketization of rural economy, the construction of new socialist countryside and the acceleration of new urbanization, the contradictions between rural economic development and village cultural landscape conservation have become increasingly prominent. Traditional village conservation PPP project has enormous risks because of its large scale, long payback periods, wide protection content, and complex contractual relationship. This paper studies the project risks systematically by using the checklist method, analyzes the relative weight, and ranks the risk factors through fuzzy comprehensive evaluation model, which is based on the method of the improved entropy weight. In the case study of the Zhangguying village, this paper simulates the model based on Matlab and evaluates the risk of traditional village conservation PPP project in favor of the scientific decision made by relevant departments. Finally, according to the risk sequence, some circumvention measures are suggested to guarantee the successful implementation of the project and the achievement of the goals.
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