The global activewear market remains one of the few opportunities for brands to grow their sales in an otherwise bleak apparel market. With brand loyalty stronger in activewear than other categories, winning new customers is a challenge for established brands and new entrants. Understanding consumer pain points and product expectations can aid the industry in developing the next generation of activewear products. Research will provide insight into global consumers' activewear needs and expectations, openings for product differentiation, and opportunities to build customer loyalty and sales. Research cited will include Cotton Incorporated's Lifestyle & Global Lifestyle Monitor surveys in which more than 200,000 consumers in 11 countries have been surveyed to understand apparel preferences and shopping behaviors. Cotton Incorporated's 2016 Global Activewear Study which interviewed over 4,000 consumers in the U.S., China, and Mexico to understand market opportunities in activewear. Cotton Incorporated's Retail Monitor™ research which is based on retail audits of over 150,000 apparel items annually in the U.S., China, and India.
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