Optimization of product bundling strategy decisions and inventory allocation with the integration of the degree of contingency and dead stock levels in a multiple time period setting

摘要

This paper considers a multiple integer non-linear programming model that aims to optimize the three types of bundling strategies while considering the selection of components for the bundles that integrates the degree of contingency and the dead stock component of the product. The proposed model is validated through different scenarios with varying incremental input parameters in order to determine the effects of the variables to the objective function and the sensitive points in the model. The results were able to show that an increasing degree of contingency is able to affect the pure component variable while the interaction of degree of contingency and the reservation price of a mixed individual appears to have a significant effect on the number of pure bundles. In addition, the dead stock level and degree of contingency have produced adverse effects to bundling optimization. These results have shown that integrating component selection, dead stock level and bundling strategies gave the model the flexibility to change through its varying parameters improving its profitability.