Research on the Design of Auxiliary Graphics in Visual Identity and Its Scalability

摘要

As auxiliary graphics is of great importance in the visual identity system, in this paper, we study on how to utilize auxiliary graphics in visual identity and the corresponding scalability method. A complete corporate identity system is made up of mind identity, behavior identity, and visual identity. Particularly, visual identity refers to the visual recognition, and it is the static part of the CIS through the design of visual identification system. Furthermore, VI can convey the spirit of enterprise to users, and then establish the visual communication concept. Afterwards, we construct a visual identity elements database, which is made up of four components: 1) Visual identity elements warehouse in apparel design, 2) Fashion trends, 3) Brand position, and 4) New production development. Finally, we explain the scalability of auxiliary graphics in visual identity via analyzing its characteristics of three dimensional and dynamic forms.