VE for selection of sustainable construction practise

摘要

Since inception, Sobha Limited has always strived for benchmark quality, customer centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct, which have contributed in making it a preferred real estate brand in India. As a global leader in the construction industry, Sobha always give importance for perfection and continual improvement. To keep this pace of growth, it is imperative to deliver innovative and competitive products and services. To ensure effectiveness and efficiency, VE is applied in all phases of the product creation process. A review of the business goal using the function analysis aligning with the sustainability aspect helped Sobha to identify different areas of improvement. One such area where a commonly adopted construction activity was avoided by enhancing the material used is presented as a case study in this paper. Function analysis in different levels and Analytic Hierarchy Process (AHP) helped the team to streamline the procedure to reduce the project duration, reduce wastage, and reduce the carbon emission. All these was possible at a reduced project cost. This case study demonstrates the power of VE in different areas of business operation.