Value Improvement Example of Restaurant Lighting System by Introducing the Evaluation of the Brainwave Effect

摘要

There has been few VE applications in the service industry, since the evaluation from the customer sensibility must be prioritized in the service industry. Therefore, in Saizeriya Co., Ltd. (hereinafter Saizeriya), the assessment method was introduced to quantify the customer sensibility by measuring the brain wave. Consequently, this method enabled to measure the sensible impression by customers quantitatively. In this paper, the restaurant lighting was focused and suggested the breakthrough example of the improvement of the lighting by using the assessment method that the customer sensibility is quantified by the brain wave analysis of the customers.