Information Centric Networking (ICN) is a recent networking technology but lots of research papers have already been published on this topic. Those papers includes the technology itself: the protocol, the architecture, the node; or the use-cases showing the benefits of using an ICN-based network: video streaming, Internet of Things, social networks. However, even if promising, ICN will be deployed only if a business model is defined and accepted by the different actors, and if incentives for those stakeholders are good enough. In this paper, we present our current view of how the business model can evolve and which actors will be concerned by the ICN deployment. Then, based on the use-case of a local-aware ICN-based content delivery for social network applications, we describe the potential gains the actors can obtain and thus the incentives the actors can have to go for a deployment of ICN.
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