Application of AHP Method in Analysing and Selecting the Right Supplier -- Case of Instant Coffee Supplier for Hanoi Big C Supermarket

摘要

Retailing is the act of selling goods or commodities in small quantities directly to consumers. These items are purchased from manufacturers or wholesalers and sold to end users at a marked up price. Retailing is a very special sector because it demonstrates the effectiveness of combined products and services to create business value. In this research, the authors want to investigate the particular areas of purchasing process in Big C (Hanoi-Vietnam). One purchasing product, which is an instant coffee brand, is selected as the main focus during the research. The data was collected by experts of Big C supermarket, which first go through the Delphi method to choose criteria and sub-criteria for the Analytic Hierarchical Process (AHP). After a long process of calculation based on AHP and referring experts' opinions, we choose out the best final potential supplier that is Trung Nguyen then follow with Vina Cafe, NesCafe, Starbucks and G8 Coffee. The results of this research would contribute to improve the overall purchasing process of the whole retail industry in terms of how to choose the right partners, especially for the case of Big C itself.