The Research of the University Public Opinion Management on Internet

摘要

The Internet becomes the major channel for the college students to receive information and public or share their opinions to the world wide without any limitation, which makes more tougher for the public opinion management in college students. This research concentrates on the characteristics of the public opinion management in the network environment and the status of the university public opinion management in order to indicates the reliable methods for university to manage the public opinion of their students.