The financial risk of enterprise has caused concerns in the field of corporate operating and society economic development. With the integration of the global economy, professional and ethical standards of the CFO play a subjective role in company's financial risk. Based on the CFO's data of 2011-2013 Chinese listed real estate companies, this paper uses normative and empirical study methods to explore the correlation between corporate financial risk indicators and CFO's characteristics that is from eight aspects such as age, gender, education, job title, tenure, salary levels, ownership, and whether to enter the board of directors. It can be seen that the CFO's features really have certain influence on the enterprise financial risk. Furthermore, this paper expounds the role of positioning and the development trend of CFO, and then proposes some suggestions to reduce the financial risk of the real estate enterprises. From these states, strengthen the ethics and experiences of CFO construction, the financial performance will be out of the loss and confusion, thus maximum reduce financial risk from the enterprise internal.
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