The Quest for Performance Features: Consumers' Expectations Revealed

摘要

Clothing retailers and brands are in constant pursuit of the next performance feature that will increase sales and provide a distinct advantage over their competitors. Understanding consumer expectations of features such as thermal regulation, antimicrobial, and moisture management, which are earning price premiums for some notable brands, are paramount as the standards industry clambers to create new measurements that will accurately gauge product performance. Learn about what enhancements shoppers are searching for in their apparel purchases, what their expectations are for specific performance features, and how the industry can meet ever-evolving consumer expectations based on the latest research insights from Cotton Incorporated.