As organizations are becoming increasingly dependent on Information Technologies (IT) to run their business processes, they are also becoming more susceptible to its discontinuity. Anecdotal evident exists for many cases of IT service interruption that resulted in strategic consequences such as financial losses, negative stock market reactions, reputational damages or even organizations' existence. However, not all IT Unavailability incidents have caused strategic losses. This research-in-progress paper proposes a model to help understand when an IT unavailability risk is a strategic risk and in need of special attention by board members and senior executives. A survey is proposed to be conducted to examine the validity of the model in the Cloud Computing context.
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