The starting point was to develop a new product for the offshore industry with a new distinctive identity (look and feel). Where the look applies more on the external features being recognizable from far, the feel applies more to the comfort from the user perspective. Most of the shipyards are producing their vessels in Asian countries to reduce their cost price. Although cost price is an important issue, clients and users tend to pay more attention to the look and feel of their vessels. Like in the car industry the user and owner of the vessel tend to identify themselves more and more with the vessel they work with. From an Industrial Design point of view this new offshore range was developed. First the vessel was taken out of the maritime and naval architecture design context. It was established like a product with the possible users and owners in mind. By implementing market research and using the design methods of metaphors, mood boards and SWOT analysis, a distinctive Offshore range was created. From the first model to the first PSV sailing around feedback and the related improvements were implemented.
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