Relationship between consumer innovativeness and internet banking acceptance

摘要

This paper built an influence relationship model between consumer innovativeness and Internet banking acceptance. Data was collected from both online and offline questionnaires. On the basis of relevant research, we take consumer innovativeness as a dual- dimensional structure which includes cognitive innovativeness (CI) and sensory innovativeness (SI), and take Internet banking information searching (IBIS) and Internet banking actual utilization (IBAU) as the two dimensions of Internet banking acceptance. Meanwhile, this paper takes the effect which is provided by consumers' perceived innovative features of Internet banking into research.