Research on the Performance Evaluation of Microfinance in Real Estate Industry of Commercial Bank Based on Balanced Score Card and Analytic Hierarchy Process

摘要

As the real estate consumer markets promoting the development of microfinance, the commercial banks microfinance need to be evaluated properly. Considering the characteristics of commercial banks microfinance in China and the real estate industry, we combine the Balanced Score Card (BSC) and Analytic Hierarchy Process (AHP) to evaluate the microfinance performance in real estate industry of commercial banks. Based on BSC, we establish the performance evaluation system, which is composed of five dimensions. Then we analyze and set the weight of the index system with AHP. Combining BSC and AHP for evaluating the performance of commercial banks microfinance can get a better evaluation result.