The Future of Livestreaming: Strategy and Predictive Analysis for Future Operations of Facebook Live

摘要

Social Network Services (SNS) are systems that allow users to build social relations with one another, with one of the largest SNSs being Facebook, totaling 2.6 billion active monthly users in 2020. Their live streaming service, Facebook Live, is one of the fastest-growing branches of the company, allowing creators to synchronously broadcast original content to the public. However, in the rapidly growing world of technology, Facebook Live faces fierce competition from other live streaming platforms (Twitch, YouTube Live, etc.) and well as other video-on-demand providers (Netflix, Hulu, TikTok, etc.). To better understand current issues and future directions, our team focused on the Facebook Live platform, to develop a three to five-year strategic plan for the platform. We focus on Facebook Live’s growth opportunities from a multitude of perspectives, including the competitive landscape, interface modification, future projections based on historical trends, and competitive analysis. Our approach utilizes the systems analysis process, focusing top-down on objectives and metrics. To produce a comprehensive strategy for future operations, we employ analytical methods ranging from quantitative data analysis to qualitative exploration of industry trends. These quantitative methods include statistical analysis, time-series forecasting, and natural language processing. Qualitative methods include domain research into the history, current state, and possible future for live-streaming. Forthcoming, the results for the complete analysis will be synthesized into a multi-recommendation strategic report to provide Facebook with flexible guidance for continuing operations. We also present a comments summarization and visualization feature for viewers and creators, three to five-year market forecasts after COVID-19 lockdowns, and attractive emerging markets including education and morning shows.