A Cross-Cultural Study of User Experience of Video on Demand on Mobile Devices

摘要

The objective of this study is to investigate the cross-cultural differences of user experience on mobile VOD service between Chinese and German users. The goal was to provide insight for culturally adaptive mobile VOD service design. This study focused on two aspects of user experience, which are content preference and interface preference. A questionnaire survey was conducted with 20 respondents to find out what kind of content users prefer (i.e. content preference), and a user experiment was carried out with 8 participants to explore users' preference of VOD interface on mobile devices (i.e. interface preference). The results indicated that Chinese users spend more time on videos uploaded by individual users than German users. Besides, users from both cultures prefer the interface with more literal description to interface full of pictures. At last, suggestions for VOD service providers in both cultures are provided.