Interactive Technology, Expertise Group Decision Making

摘要

This study examines how the use of interactive technology and the level of domain knowledge together affect changes in group confidence, in a forecasting task. We hypothesize that the use of interactive technology is related to a shift in group confidence and that the level of domain knowledge moderates the relationship between the use of interactive technology and a shift in group confidence. Our lab experiment reveals several important findings. We find that the effect of technology interactivity on a shift in group confidence depends on the level of group domain knowledge. Specifically, we find that the expert groups using a high interactive technology increase their confidence more than do expert groups using a low interactive technology. However, technology interactivity does not significantly affect shifts in group confidence for novice groups. These findings have significant theoretical and practical implications for group decision making.