Social media in China: Rising Weibo in government

摘要

The development of social media infuses the modern relationships with vitalities and brings a series of information dissemination with subjective consciousness. This is one of the general characteristics of the information age after a widespread wave of Social Network Services(SNS), arousing the unprecedented management pressure for the Chinese government. Considering the difficulties in managing with technologies, human resources and information, the government has to adopt SNS immediately and combine with the existing network resources, netizens and more channels to build a better electronic government for the rapid expansion of SNS in the future. This paper will present a special introduction of the social media in China and meaningful experiences the Chinese government have gained step by step, especially in the extraordinary practices in Weibo, i.e. microblogging pronounced in Chinese. The Chinese government is playing a leading role in the SNS evolution and enjoying the updating progress of government electronization.