The rapid development of information technology has opened up a new era of electronic commerce, there exists a great space for travel agencies of our country to carry out the e-commerce. Because the ideas of development and design lag behind, tourist products of China are coarse and lack personalities, thus have restricted the development of China's travel agencies seriously. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the necessities and existing problems for China's travel agencies to innovate on tourist products by using the internet, and proposed some corresponding innovative strategies. Finally, such a conclusion has been reached: as long as China's travel agencies understand fully the necessities of information technology, adopt some corresponding measures, using internet to perfect and innovate on their products continuously, then China's travel agencies will surely enhance their international competitiveness and get a sustainable and healthy development.
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