An integrated model for analyzing the development of the 4G telecommunications market in Taiwan

摘要

Obviously, higher speed and wider coverage of mobile broadband data transfer service have become the trend of the next generation of telecommunications technology, even though mobile broadband data transfer is not currently widespread in Taiwan. In actual fact, there are some previous studies that focus on the development trends or market potential forecasts of the telecommunications industry. However, most of the previous research conducted to estimate mobile internet market potential neither considered customer preferences nor environmental factors. Moreover, some also considered customer preferences in analyzing the development of mobile broadband without considering the environmental factors. In order to fully estimate future demand and provide implications for businesses and policy-makers, considering the consumers' preferences is very important in order to cope with the development of the telecommunications industry.