Swarm Simulation Model of Multi-Agent Evolutionary Game in the Process of Product Innovation of Sports Goods Industry

摘要

According to the think of multi-agent evolutionary game base on Swarm, the evolutionary game simulation model under incomplete information market is presented. The mode characterized the evolutionary game process in which corporation continually modifies its behavior rule using the obtained information. In the model, the need of the conventional products, products of self-directed innovation and imitation innovation products is decided on the demand of consumer is utility functions, the product quality and the price is. The model regards the latent competitors as a colony and corporations choose independent innovation or imitation innovation strategy can be treated a probability.