The strategy of reverse logistics and implementation value analysis

摘要

Reverse logistics is the product "from producer to consumer" as an extension prior to the logistics process. As market competition intensifies, more and more important concept of customer service, and to this is increasing the amount of return and the importance of increased returns processing. On the reproduction of the reverse logistics, recycling and other management operations have a significant role in the smooth implementation. Reverse Logistics is the biggest challenge in business and society to its lack of sufficient awareness and attention, lack of information system and the importance of reverse logistics are not in the reverse logistics management has become the two biggest obstacles. In this paper, the value of reverse logistics analysis, reverse logistics business implementation strategy. Stressed the reverse logistics operation a direct impact on corporate social reputation in the public image and reputation, product quality assessment, customer service levels, costs and benefits of corporate management.