Research on social commerce in Web2.0 environment

摘要

Along with the in-depth development of Web2.0, a variety of social contacts has increased via communities and networks. Likewise, a high-level demand for E-commerce has been stimulated. Therefore, Social Commerce, as an innovative business model, which results from the combination of social media and E-commerce, gradually sets foot into the research field of vision. This study, with the methods of documentary and comparison analysis, tries to discuss the present research situation and the background of Social Commerce, summarize its definition and characteristics, analyze the application cases based on Social Commerce, and explore its future development, in order to help readers establish a basic understanding of Social Commerce.