首页> 外文会议>2010 Proceedings of Technology Management for Global Economic Growth >Chinese company's IPR strategy: How Huawei Technologies succeeded in dominating overseas market by Sideward-Crawl Crab Strategy
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Chinese company's IPR strategy: How Huawei Technologies succeeded in dominating overseas market by Sideward-Crawl Crab Strategy

机译:中国公司的知识产权战略:Sideward-Crawl Crab Strategy是华为技术如何成功地占领海外市场的方法

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Chinese companies are expanding its patent application. Having been a licensee of intellectual property right for a long period of time, they are trying to transform themselves as a creator of their own technologies and patents. Their purposes are to escape from status that their R&D are dominated by patent of MNEs overseas and avoid payment of license fee. In this paper, we take Huawei Technologies as an example, to follow their path to one of the world''s biggest patent applicant and the way to China''s largest IT company. Their strategies are; 1) Focusing on peaked out technologies and provide abundant output 2) Supplement their technology and patent by collaborating with their rival company and by M&A. 3) Targeting market in developing countries in order to establish de facto standard. Their strategy and success traced a different way from other developing country''s way. In this thesis, we call it “Sideward-Crawl Crab Strategy” and present the way for the developing countries company at starting stage to develop and win among dominant MNEs.
机译:中国公司正在扩大其专利申请。长期以来,他们一直是知识产权的许可证持有人,他们正在努力转变自己,成为自己的技术和专利的创造者。他们的目的是摆脱其研发以海外跨国公司的专利为主导的地位,并避免支付许可费。在本文中,我们以华为技术有限公司为例,说明他们向全球最大的专利申请人之一迈进的道路,以及向中国最大的IT公司迈进的道路。他们的策略是; 1)专注于最先进的技术并提供丰富的产出2)通过与竞争对手的公司以及并购的合作来补充其技术和专利。 3)针对发展中国家的市场,以建立事实上的标准。他们的战略和成功追溯了与其他发展中国家不同的方式。在本文中,我们称其为“边爬蟹战略”,并为发展中国家公司在起步阶段发展并在主要跨国公司中取胜提供了途径。

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