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The Evaluation Method of Marketing Staff Competency Based on Gray Relational Analysis

机译：基于灰色关联分析的营销人员能力评价方法

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摘要

The paper utilizes competency evaluation model based on gray relational analysis to assess marketing staff competency. An empirical case is given for an automobile company's marketing staff competency evaluation to prove the validity of the model.

机译：本文利用基于灰色关联分析的胜任力评估模型对营销人员的胜任力进行评估。以汽车公司营销人员胜任力评估为例，证明了该模型的有效性。

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《2010 International Conference on Web Information Systems and Mining 》|2010年|p.324-328|共5页
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作者
Liu Haojie; Wang Juan; Yuan Jiahai; Xiong Minpeng;
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原文格式 PDF
正文语种
中图分类计算机网络 ;
关键词
Competency Model; Evaluation Methods; Gray Relational Analysis;

机译：能力模型评估方法灰色关联分析;

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The Evaluation Method of Marketing Staff Competency Based on Gray Relational Analysis

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