For ceramic enterprise customer relationship management research

摘要

Customer relationship management competition plays a very important role in modern enterprises. Good relations between customers and companies are important aspects for enterprise''s survive and development. In this paper, through combing customer relationship management research results from home and abroad and our own study on the ceramics production process, we come up with “ceramic enterprise customer relationship management” concept. We made a further analysis and built a functional model enterprise customer relationship management particularly concerning on the ceramic industry. We apply software engineering ideology and divide the system into several modules.